Crowdfunding: Letting A Thousand Flowers Really Bloom/Part Five: REALLY

Crowdfunding: Letting A Thousand Flowers Really Bloom/Part Five: REALLY

daisies

Crowdfunding: Letting A Thousand Flowers Really Bloom/Part Five: REALLY Giant White Shasta Daisies. Image by and uploaded to Flikr by Swallowtail Garden Seeds with a Creative Commons license.

Crowdfunding: Letting A Thousand Flowers Really Bloom/Part Five: REALLY

Here you are at part five out of six in our series on crowdfunding. You’ve read all the other parts carefully: you remember to budget time to let the platform work for you after you choose it carefully and design your one of a thousand flowers. This post is about how to make your flower REALLY STAND OUT.

REALLY Standing Out

How to keep your campaign a standout:

  1. post short fun updates (every day is not too often; every few days essential)
  2. post new pictures (every few days at least)
  3. posting new, short (=under 30-second) videos of
    • the campaign’s success (and also what you’re raising funds for–in that order)
    • animations or memes or graphic cutenesses that are great to share–sort of like online fridge magnets we talked about last post
    • (interesting, animated) people talking about the campaign
    • what you’re raising money for happening, or starting to happen, or needing to happen.

Budget Your Time

Remember that you need to budget time. See our posts on time-sculpting for our unique approach to this. You can remain perfectly calm while crowdfunding if you plan for many small work-periods throughout your campaign to post your updates. But you will be even saner if you set aside time for weeks before the campaign preparing perks, taking “new” photos, making little videos, and pre-writing or at least drafting post.

Honestly, I learned this from the brilliant organizers in the article I keep wanting you to read. It’s here, linked in this first post in our series.

OK, time to wrap up. And let your flower BLOOM! Part Six is all about how to make the most of your campaign for your long-term fundraising after it ends!

2 Comments

Post A Comment