Branding: Choosing Your Mask with Care

Branding: Choosing Your Mask with Care


“Message to the World.” Image by and uploaded to Flikr by Eduard V. Kurganov, accessed via Creative Commons search.

I was party to an interesting conversation in RAISING CLARITY’s Facebook Group, “Promotion with Integrity.”* As I often do there, I shared a relevant post. This time, it was by new Group member Kimberly Maska. Entitled, “3 Mistakes To Avoid As A Spiritual Entrepreneur,” it’s an excellent post and I won’t steal Kimberly’s thunder by summarizing it. Read it! And then come back here, and find out the rest of the story…

The next thing that happened was some thoughtful engagement by another Group member who was concerned that Kimberly’s solution to #3 of the “3 Mistakes” was ego-based. (Solution #3 was about the concept of “building your tribe” as part of building your brand.)

Ego is a big no-no for spiritual entrepreneurs, right? I thought so, too. With Kimberly’s permission, however, I share Kimberly’s response to the concern about egotism in promoting our work as spiritual entrepreneurs:

We are here to have an impact on this planet, to change lives. This world needs leaders to make this happen. Building a tribe is about connecting with people you can help & serve. As far as ego is concerned…the ego has a purpose, that is whey we have it. We use it everyday in everything we do. For example, if we go on a job interview we want to represent ourselves a certain way, so we call upon the ego. We tell the boss that we are a good worker, have extensive knowledge of the job they are hiring for, etc. The ego is a liaison, it represents the characteristics we want to show the boss. The key is to understand that the ego is a mask. We are not the ego, but it is a tool to be used. When we understand it is merely a mask we can avoid creating a false sense of identity out of it. To fully step into your power you must call upon the ego.

Worrying that the ego will take over is operating on a fear-based mentality and that never helped anyone. With awareness and consciousness you can use ego as it is meant to be used and change the world.

I’ve contemplated Kimberly’s words**, and my only response thus far is

let us each choose our mask carefully!

Some Questions:

  • what is your mask? describe it to yourself in a snapshot; this is the “face” of your spiritual entrepreneurship
  •  do you like it?
  • remembering it is a tool, how would you rather it look?

*To join, just send me a request via Facebook or email or our contact form, at the bottom of this page.

**And she recently added some more wise words. Click here to read them.

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